Email Marketing Specialist
Munvo —Toronto, ON4.4
Relevant university degree in Business, Marketing OR equivalent work experience in a technical or business/technical blended field. A whole network of them.
Skills
- Salesforce Marketing Cloud
- Marketing
- SAS
- Bachelor’s
- Data analytics
- Business requirements
- Business
- Marketing
- Time management
As an Email Marketing Specialist, you will:
Anticipate client needs before they are requested and review them with the team
Stay on top of the campaign deployment tasks to ensure projects stay on track.
Develop strong relationships with marketing clients and internal team members
Manage campaign set up and execution in Salesforce Marketing Cloud leveraging existing Munvo or client process
Work as part of a larger team to implement processes, data strategy, data management and analytics
Develop Business Requirements Documents including, but not limited to, data management, campaign segmentation, campaign decision trees, test and control segments, list generation and deployment criteria
what you bring to the table.
1-3 years of experience with marketing automation software specific to email distribution, direct marketing or CRM.
Prior experience in segmentation, data analytics, solution design, email deployment, campaign management/testing and reporting.
Demonstrated success in the management of multiple projects in the area of web, CRM and/or digital ad space
Relevant university degree in Business, Marketing
Excellent time management skills – the ability to multi-task, meet tight timelines and be flexible in adapting processes to meet project needs
Solution-oriented work, positive team player
Knowledge of the Banking or Financial industry (preferred)
Salesforce Marketing Cloud and/or Salesforce Data Cloud certifications are an asset
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